Friday, December 7, 2007

DHL

DHL divisions

  1. DHL Express : DHL Express is the perfect partner for all your worldwide express and parcel needs. Our Network covers over 4,000 offices and more than 120,000 destinations worldwide. DHL Express is the result of the consolidation of the former DHL Worldwide Express business and the Deutsche Post Euro Express parcels business and offers Same Day, Express, Parcel and Freight services.
  2. DHL Freight: DHL Freight offers international and national transport solutions for part and full load in Europe. We move goods by road, rail and a combination of the two.DHL Freight covers the former DHL's non-documents and non-parcels business as well as the former Danzas Eurocargo road transport business.
  3. DHL Global Forwarding: DHL Global Forwarding is the market leader in air and ocean freight and a project logistics services provider operating worldwide. A range of value-added services rounds off the product and service portfolio, giving an excellent market position and providing our customers with a unique service dimension worldwide.
  4. DHL Exel Supply Chain: Regardless of whether you operate in the healthcare, technology/aerospace, automotive/industrial or retail/consumer/fashion sectors, we can handle all of your complex, global logistics tasks: DHL Exel Supply Chain provides you with customised, IT-based solutions along the entire supply chain. As well as core procurement logistics, warehousing and sales logistics operations, we offer top-flight value-added services such as finishing, co-packing, price labelling, billing, order processing - all the way to sales promotion and financial services
  5. DHL Global Mail : Global Mail offers comprehensive international mail services and provides outstanding expertise in international direct marketing services and publication solutions.

DHL advert

this is really funny!

FOUR DIVISIONS

The new DHL offers standard and tailor-made solutions in four divisions. DHL Express leads the market in worldwide express shipments and is the No. 1 in the European courier, express and parcel (CEP) business. Core services include the global express delivery of documents and the distribution of parcels and pallets in more than 20 European countries. DHL Freight, No. 1 in European ground transport, forwards goods by road, rail and in combined transport. As the world market leader in airfreight and No. 3 in ocean freight, DHL Danzas Air & Ocean lives up to its role as a real heavyweight in worldwide logistics. Finally, DHL Solutions provides a wide range of industry-specific logistics solutions.

The new DHL in Deutsche Post World Net

In May, Deutsche Post World Net started its worldwide advertising campaign to spread the news of the DHL re-launch. The campaign centres on a couple of key strengths of the new DHL and highlights the added value gained by customers. The campaign keyword “More” gets to the core of what integration under the DHL brand is all about – more complete and integrated logistics solutions from a single source and one-stop shopping at the highest level. Easily understood everywhere around the world, the catchword “More” serves as a simple linguistic link between Europe, Africa, Asia and Australia. The worldwide TV spot “Pyramid” illustrates the comprehensive logistics know-how of DHL and leaves no doubt that the ancient Egyptians would have outsourced the logistics for building the pyramids to DHL if they had had the choice. The complete brand re-launch, including both the global advertising campaign and the re-branding of corporate assets, is estimated to cost around 125 million Euros.